A website or landing page is like an online business card or a store visit. Many people may check it out, but only a small number will actually buy.
A sales funnel, on the other hand, is like a relentless top salesperson who builds a relationship with the customer step by step and ultimately closes the deal.
You can think of a sales funnel as a well-designed online sales process with automated follow-ups. A sales funnel includes ads, landing pages, informational materials (like brochures and videos), and email campaigns.
It works like a 24/7 automated salesperson, constantly reaching out to potential customers, sharing the right information at the right time. On a website or landing page, potential is lost. A sales funnel maximizes the potential of each lead.
The result: More customers and higher sales.